A mythical being that materializes through walls and helps people make better decisions about their oral health care - meet Susan Toothbrush.

The Drum Best Ads of the Week, Adweek, Variety, People, WWD

Between gooey candy and glitter-painted faces, Halloween is ripe for messes aplenty. As the world’s purest baby wipe, WaterWipes wanted to go beyond diapering and show they were powerful enough to clean up so much more than babies bottoms. Hallowclean was the trick for Halloween’s messy treats.

PRSA Silver Anvil Award of Excellence, PRSA Bronze Anvil Award of Commendation, AIMS – PR Campaign Award

Treat the skin you don’t see like the skin you do. Downtherecare was created to transform the mindless act of wiping with just any toilet paper, into part of a self care routine you do with Cottonelle because after all – you wipe more often than you call your mother.

Recognition: 2021 Effie Finalist

Whether you’re in the limelight or just a guy who needs a better trim, there’s something to share when it comes to the evolution of you and your hair. And share Adam Scott did.

Adweek, People, The Hollywood Reporter

Cheetos Mac ‘N Cheese put the “mac” in macramé fashion with a bold twist. Partnering with Project Runway alum and macramé designer Coral Castillo, she brought her signature style to the Cheetos Mac ‘N Cheese brand. Gorgeous, handmade items infused with the Cheetos brand DNA. From bright colors to noodle zippers and Chester prints, the Fanny Mac and Mac-Tops in the Mac’ramé Collection won over the hearts and minds of both Cheetos Mac fans and stylish fashionistas alike.

2.9B impressions, WWD, Dieline, People, Page Six, E! News

As the official home improvement partner of the NFL, Lowe’s aims to help homeowners tackle home improvement tasks like a pro.

To celebrate the partnership, Dak Prescott brought his DIY game in a way only a quarterback can - with the DIY Wrist Coach. The ultimate hands-free helper was loaded with play-by-play instructions for the most popular home improvement projects to guide DIYers through successful completion.

9B+ impressions, Adweek, Sports Illustrated, People

Imagine if taking the stairs was as hard as climbing a mountain or taking in the groceries felt like running a marathon?

PAH (pulmonary arterial hypertension) is a terminal illness that stops at nothing, so show it you won’t either.

Whoever you are. Whatever you do. Wherever you work. Webex can level the playing field for a truly inclusive future.

To showcase Webex’s next generation noise cancellation we went to loudest city in the world - Guangzhou, China. And to put its real-time translation capability to the test we put it in the hands of YouTube sensation and Polyglot Xiaomanyc across the melting pot of New York.

Recognition: Telly Awards Gold for Branded Content

Just like a finger print, no two lip prints are exactly alike. For Juvederm’s millennial lip campaign we celebrated the uniqueness of all the women making their own marks with Juvederm.

Working with lifestyle influencers ranging from the Bachelor’s Ashely Iaconetti, to body positive fashionista Rochelle Johnson we created a series of bumper videos with models all encouraging consumers to “Make your own Mark.”

With its stigma of being an old persons product, no one really ever wants to enter the incontinence category. But the reality is that 1 in 3 users are in their 40s. This campaign sets out to redefine the face of bladder leakage by celebrating those people as stronger than anything life throws at them, including incontinence.


Kid-led play fuels children to be their best selves. So we set out to establish a long-term, purpose-driven platform - the Chewy Play Fund to support organizations that fuel play.

To drive support we created a brand-new camp track summer anthem. We crowd-sourced lyrics from kids across the country and partnered with singer-songwriter Andy Grammer (and his daughter Lou!) to write the new camp track. For every lyrical submission we donated $1 to benefit our first fund recipients, the American Camp Association. Chewy Camp Track C.A.M.P. led to a donation of $200,000 sending 500 kids to summer camp.

Recognition: 11.1B+ impressions, The Today Show, Upworthy

When asked why one doesn’t get a real Christmas tree, most will tell you it’s a pain in the ass. Yet surveys showed there was a single differentiating factor between an artificial tree and a real one - the joy it brings. Joy to the Real reframes the challenges of a real tree experience as the embodiment of joy. This UGC campaign celebrates the authentic and sometimes all too real moments of the season - including the most important one of all, the experience of a real Christmas tree.

In 2022, after years of remote work, a forced return-to-the-office sparked anxiety and dread among workers about to embark on a far-from-fun daily commute.

As an iconic breakfast cereal with an ambition to bring adventure to the mundane, every day, Cap’n Crunch turned one of the worst things about returning to work, the morning commute, into the best.

8B+ impressions, Mashed, Thrillist, Food & Wine

40% of highly qualified women leave the workforce after having a baby. Inflexible work schedules, child care costs and lack of fair pay are just a few of the reasons. The Mom Project connects these professionally accomplished women with world-class companies for rewarding employment opportunities.

As a champion of women, The Mom Project launched the #MomUpAmerica campaign on National Equal Pay Day to bring attention to the wage gap and challenge Congress to take action.

Recognition: Reel Impact Film Festival. Popsugar. Senator Kirsten Gillibrand.

Pancakes are as endemic to cozy holiday mornings as ugly sweaters are to the holiday season. So we helped loved ones stack up the moments with a new take on the Ugly Christmas Sweater.

Partnering with UglyChristmasSweater.com we created two, three and four-four person sweaters to help keep loved ones close, along with your spatula and syrup too.

Recognition: 1.9B impressions, Adweek, Today, Kelly Clarkson Show

Many people have heard of probiotics but few know what they actually do. Stronger For Life set out to show the long term benefits probiotics have on digestive health and in turn, on the many aspects of daily life.