Kid-led play fuels children to be their best selves. So we set out to establish a long-term, purpose-driven platform - the Chewy Play Fund to support organizations that fuel play.

To drive support we created a brand-new camp track summer anthem. We crowd-sourced lyrics from kids across the country and partnered with singer-songwriter Andy Grammer (and his daughter Lou!) to write the new camp track. For every lyrical submission we donated $1 to benefit our first fund recipients, the American Camp Association. Chewy Camp Track C.A.M.P. led to a donation of $200,000 sending 500 kids to summer camp.

Recognition: 11.1B+ impressions, The Today Show, Upworthy