Between gooey candy and glitter-painted faces, Halloween is ripe for messes aplenty. As the world’s purest baby wipe, WaterWipes wanted to go beyond diapering and show they were powerful enough to clean up so much more than babies bottoms. Hallowclean was the trick for Halloween’s messy treats.

PRSA Silver Anvil Award of Excellence, PRSA Bronze Anvil Award of Commendation, AIMS – PR Campaign Award